We acknowledge the Traditional Owners of this Country, paying our respects to Elders past and present. Always was, always will be.

Welcoming students and teachers to Country — Carbon Creative

Reconciliation

Australian Catholic University

Welcoming
students and
teachers to Country

Welcoming students and teachers to Country

Australian Catholic University

Australian Catholic University has a strong commitment to reconciliation and respect for Aboriginal and Torres Strait Islander tradition. That’s why they approached us to help them create a series of impactful Welcome to Country videos for each of their seven campuses.

The brief

Producing a Welcome to Country is always special, but perhaps more so when an organisation is undertaking it for the first time and on such a big scale. ACU commissioned Carbon to do just that, wanting a visually exhilarating experience that respectfully captured the unique story of the Traditional Owners upon which their seven campuses are built.

The good

From Brisbane to Melbourne, Traditional Owners and Elders came together to tell their story and welcome ACU students and educators onto Country. Each Welcome to Country is unique in its celebration of culture, history and tradition.

The impact

The end product was a celebration of Aboriginal and Torres Strait Islander tradition and culture, and a powerful vehicle for reconciliation and learning. It’s a powerful introduction and welcome to students and visitors to ACU campuses.

2019 AGDA Finalist, Design For Good category

2019 BADC Silver Winner, Large Format

Sydney

A Welcome to Country is a powerful vehicle for reconciliation.

Brisbane

Traditional Owners across seven Countries on seven campuses share their culture.

Each Welcome to Country unique in its culture and delivery, is a visually exhilarating celebration.

Carbon Creative was started in 2006 by proud Birri and Guugu Yimidhirr man, Wayne Denning. We believe in lots of things — diversity, equity, inclusion and impact to name just a few — but most of all we believe in the power of ideas to do good.

We acknowledge the Traditional Owners of the land on which we work, the Yuggera and Turrbal people of Meanjin, and all First Peoples across this land. We celebrate their enduring connection to land, sea and sky and honour their wisdom, paying our respects to Elders past and present. Always Was, Always Will Be.

As part of the B Corp community we're committed to 'benefit for all'. That means having purpose beyond profit, and being held to a globally recognised standard of social and environmental performance, accountability and transparency.

Contact

p. +61 7 3136 2524

e. [email protected]

Carbon Creative © 2024
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