We acknowledge the Traditional Owners of this Country, paying our respects to Elders past and present. Always was, always will be.

Transforming a report into a dynamic, global manifesto — Carbon Creative

Transforming
a report into a dynamic,
global manifesto

Transforming a report into a dynamic, global manifesto

Australian Government Department of Foreign Affairs and Trade

Designing and laying out reports isn’t normally at the top of the creative wish list. But it’s a different story when the brief involves a unique opportunity for our nation’s future.

The brief

It was clear from the outset that the Department of Foreign Affairs and Trade had the bigger picture in mind for this brief. So much more than just another report, it’s an aspirational manifesto showcasing Australia’s Sustainable Development Goals on a global level.

The good

With the report being presented to the United Nations, and with Australia’s Sustainable Development Goals front and centre, the creative approach demanded a respectful and meaningful response so as to do its content justice. We commissioned talented Wiradjuri artist, Jordana Angus to create 17 unique artworks, each one representing a sustainable development goal.

The impact

Symbolising goal implementation, the artworks were then incorporated into the design and layout; transforming the report into a living, shareable manifesto for Australia and the world.

Each original artwork represented a sustainable development goal.