Our Team
We're here because we believe in what we do. Most of our people made the leap across from big agency land to work at Carbon. This means we're not only passionate about social causes and ready to shake things up, we're also super experienced.
We are here because we believe that good ideas can make real change.
Our story
Founded in 2006 by proud Birri and Guugu Yimidhirr
man, Wayne Denning, Carbon Creative is 100% First
Nations owned and run. After more than a decade of
working on landmark Australian government policies in
Native Title and Land Rights, Wayne saw an opportunity
to make a real difference to the lives of his fellow First
Nations Australians by putting storytelling and creativity
front and centre with the goal of changing hearts and
minds on a grand scale. Carbon Creative was born.
From the mainstream to the marginalised, Wayne's
vision has evolved to empower and motivate behaviour
change en-masse. Today, Carbon Creative is a team of
creative social change specialists making good on this
vision. In addition to advertising and communication
briefs, Wayne leads his team on self-funded innovative
bespoke social change projects, close to the agency’s
heart. He also enjoys the occasional keynote for
like-minded organisations and is forever seeking out ways to
shift the needle for the greater good. Never far from his
side are his fur besties, groodles George and Winston.
At Carbon Creative, we’re proud of our story.
To represent this visually, we commissioned talented
First Nations artist Riki Salam to bring this to life in
artwork. See the artwork and artwork story here.
Our clients
Our manifesto
We are what we believe. And we believe in good.
We believe that good people with good
ideas can make good things happen.
That you have to fight for good, unless you’re
prepared to live with bad.
That being good means being brave and authentic and
ambitious, because no good can come from mediocrity.
And that being the voice of disruption
can end up leading to a world of good.
Our job is to make change, make a difference,
and make it matter.
Our job is to make good.